Your Family Photo Style Guide

Choosing clothing to wear in professional photos can be stressful, especially if you’re trying to coordinate outfits for your entire family! I’d like to make your photo experience as painless as possible, so I’ve put together a style guide to take some of the guesswork out of what to wear and what looks good on camera.


1. Pick Mom’s outfit first

There’s a good chance Mom is in charge of selecting outfits anyway, so start with her! Ladies, decide what you want to wear first, then coordinate everyone else’s clothing around yours. Pick something that flatters you and makes you feel good; you deserve it!

FamilyPortraitBlackburnPark (16 of 33)


2. Make sure your clothes fit well

Ill-fitting clothing flatters no one. Baggy clothes or clothing that’s too tight will only make you look bigger than you really are and will look sloppy. Clothes that fit well will flatter your figure, and you’ll feel and look like a million bucks!

3. Start with a good color palette

Primary colors and neutrals look great, and they’re easy to mix & match. Neutrals look great with a pop of accent color! Consider your photo location when selecting a color scheme, too. If you’re outside in a grassy, tree-filled area, you’ll blend right in if you wear green. Whatever you do, just please do not wear neon! Neon clothes will not only be distracting in your photos, but they will also reflect neon color right back onto your face and body for a very unflattering color cast.


4. Coordinate clothing instead of matching

Ditch the awkward matching white t-shirts and jeans. Instead, pick a few complementary colors that you can incorporate together for a cohesive look. Mixing colors and patterns will not only draw the eye, but will also add personality to your photos!

FamilyPortraitWatsonTrailPark (23 of 23)

5. Stick to classic styles

Avoid super trendy clothing and keep your outfits classic. You don’t want to look back at your images in 5, 10, 15 years and wonder, “What was I thinking wearing that?!” Clean silhouettes and patterns will make your photos timeless.


6. Add layers & accessories

Incorporating layers into your wardrobe will add interest and texture. Consider suspenders, ties, hats, and jackets for the boys; jewelry, cardigans, scarves, and hair accessories for the girls. Adding a statement piece in an accent color will really pull your look together. And don’t forget about your shoes, they’ll be in your photos, too!

7. Dress for the weather

If you’ve lived in St. Louis for more than two days, you know how quickly the weather can and will change. As a St. Louis photographer, I’m ready for everything, and you should be, too. Being prepared with layers makes it easy to adjust your outfit if it should get hotter/colder/sunnier/windier/whatever else mother nature wants to do during your session.


8. Stick to your style

Your photos show your personality, so dress like you! If you or your daughter wouldn’t be caught dead in a dress, don’t wear one for your photos! If your husband hates wearing a tie, then he shouldn’t wear a tie for your photos! If you can’t walk in heels, then wear flats. Stay true to you, and you’ll love your photos way more!



9. Comfort is king

What it really comes down to is this: Are your clothes comfortable? If not, it WILL show in your photos. Kids will especially have their discomfort written all over their faces, so make sure everyone is happy with what they’re wearing. You will all feel better and look better!


If you’re still not sure how to prepare and dress for your photos, Pinterest is a great place to start to get some great ideas and styling tips to look your best for your family photos. I’m always happy to provide styling advice and tips to ensure you look your best in your photographs, so comment or email me ( if you have any questions or thoughts before your next family photo session in St. Louis!




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